Masonry Manufacturers, imagine having the ability to put your masonry products in front of the perfect audience – architects and builders in the midst of designing – at the perfect time, every time. Imagine what it would be like if scheduling and location were not deciding factors in whether an architect would see your products. Imagine those architects being able to use specs and details from your materials in their custom 3D renderings. And imagine a process that would cut costs and waste while making masonry products easier to use in commercial building design.
You have just have imagined MasonryiQ software. As did Tom Cuneio, when he created the 3D modeling software to fill a void in the masonry industry. For those who design with BIM in Revit, the ability to properly use and model masonry in three dimensions was lacking. Cuneio felt it was even causing the masonry industry to fall slightly out of favor with architects.
Challenges For Masonry Manufacturers
“As a producer, one of your challenges is to be in the right place at the right time in the design process,” Cuneio says. “MasonryiQ allows you to present your product to architects exactly when they are looking at them.”
Tom was a mechanical engineer who found his way to the masonry industry as an architectural salesperson, so he knew what could be possible. He envisioned a software that would add needed masonry components to Revit while giving manufacturers the capability of making their products visible. Similarly giving architects the capability of easily designing with those products. He also envisioned software that would use the virtual reality capabilities available today in such a way that both users and clients would benefit.
If you are one of MasonryiQ’s masonry producers, your architectural line of masonry products will be photographed to show each color, each texture, and a range of aggregate. Then those photographs are put into MasonryiQ’s library. Your distribution facilities become pins on a Google map within the software. When an architect needs to select masonry materials, your products are there, among the choices. Architects can select your material, put it into a pattern, develop a schema, and see from the photographs what the finished product will be. Then – regardless of where the architect is working – the locations of your distribution facilities will be available, highlighting your region and finding you among the local producers.
When architects select a material of interest they can put that material into a pattern so they can develop a schema for a building or a pattern so they can see what is that material going to look like in any given design. They can see that material in a photo-realistic way and find distribution facilities for that material on the Google map. Architects in different regions of the country can find locally produced masonry with just a few clicks of the mouse.
The excitement around MasonryiQ stems from the ability to empower Revit to handle masonry intuitively and completely in 3D, so today’s design processes no longer limit masonry’s role. “Let’s empower the creative tools of architects and designers with the material and give them a solution where they can play and be creative the way they really want to,” Cuneio says.